How are You has been pioneering “Responsible tourism” in China since 2004.
We offer travelers the opportunity to visit China in the front line, without filters. That requires being responsible for our behavior, setting a good example by respecting local communities and the environment. It also means to gain the respect of the locals by your considered actions, not taking it for granted.
We operate in total opposition to the globalized way of organized tours, trying to support local economies and traditions by avoiding mass tourism destinations. This kind of tourism is for people who wish to taste the essence of the Chinese culture freely and without any pressure of time.
Our programs do not include hidden fees and commercial stops.
Tours are designed for small groups, usually below 10 people, to easily explore trendy locally owned restaurants, hidden gems and to swiftly move around using private vehicles, electric cars and public transportation.
Travelers are requested to be adaptable to any situation that may arise and to be open to close proximity with the Chinese people. We usually offer the option of a short stay in rural villages as guest of normal families. In many occasions it will feel like visiting friends rather than being a tourist.
Our tour guides are travel mates ready to catch any chance for getting a deeper understanding of the Chinese culture.
Upon request it is possible to design a tour between you and ourselves with your requests paramount. How Are You disapproves sexual tourism.
Email us to receive the 2025 detailed program or to request a tailor made tour.
